{"id":57901,"date":"2026-08-17T12:56:12","date_gmt":"2026-08-17T12:56:12","guid":{"rendered":"https:\/\/cms2512.commu.isfsc.be\/?page_id=57901"},"modified":"2026-08-17T19:21:46","modified_gmt":"2026-08-17T19:21:46","slug":"nos-projets","status":"publish","type":"page","link":"https:\/\/cms2512.commu.isfsc.be\/index.php\/nos-projets\/","title":{"rendered":"Nos projets"},"content":{"rendered":"\n[et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbHeader\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bbrgba(10,10,10,0.5) 0%|rgba(0,0,0,0.6) 100%\u00a0\u00bb background_color_gradient_overlays_image=\u00a0\u00bbon\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/cms2512.commu.isfsc.be\/wp-content\/uploads\/2026\/08\/IMG_1295.jpeg\u00a0\u00bb custom_padding=\u00a0\u00bb10vw||10vw||true|false\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb50%\u00a0\u00bb width_tablet=\u00a0\u00bb80%\u00a0\u00bb width_phone=\u00a0\u00bb80%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb max_width=\u00a0\u00bbnone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.24.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbNos projets\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.3&Prime; _module_preset=\u00a0\u00bbd047b699-4129-4a95-84de-2dd2dfd27120&Prime; title_text_align=\u00a0\u00bbcenter\u00a0\u00bb title_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb title_font_size=\u00a0\u00bb5vw\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbAbout\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bbnone\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.24.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbChaque projet est une nouvelle occasion de transformer une id\u00e9e en r\u00e9alit\u00e9. D\u00e9couvrez ici quelques-unes de nos r\u00e9alisations, nos collaborations et les projets qui nous tiennent particuli\u00e8rement \u00e0 coeur.\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; _module_preset=\u00a0\u00bb431a12b6-3fa6-48a3-8554-17ea0f1fb935&Prime; title_text_color=\u00a0\u00bb#000000&Prime; title_font_size=\u00a0\u00bb3vw\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_padding=\u00a0\u00bb|0px||||\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; box_shadow_style=\u00a0\u00bbpreset4&Prime; global_colors_info=\u00a0\u00bb{%22gcid-3e93bdc5-146d-448e-a761-9f1b4dd51113%22:%91%22link_text_color%22,%22quote_border_color%22,%22link_text_color%22,%22quote_border_color%22%93,%22gcid-c7d8f091-13fc-48ff-a161-01fd58ed72d5%22:%91%22quote_text_color%22,%22quote_text_color%22,%22quote_text_color%22%93}\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb module_alignment=\u00a0\u00bbright\u00a0\u00bb height=\u00a0\u00bb1000px\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_heading][et_pb_button button_text=\u00a0\u00bbLire plus\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; _module_preset=\u00a0\u00bb73effda4-c095-4da3-83f1-112d596f64b1&Prime; button_text_color=\u00a0\u00bb#000000&Prime; global_colors_info=\u00a0\u00bb{%22gcid-3e93bdc5-146d-448e-a761-9f1b4dd51113%22:%91%22button_border_color%22,%22button_border_color%22%93}\u00a0\u00bb][\/et_pb_button][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.24.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.24.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/cms2512.commu.isfsc.be\/wp-content\/uploads\/2026\/08\/Image-1.jpeg\u00a0\u00bb title_text=\u00a0\u00bbImage 2&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_image][et_pb_gallery gallery_ids=\u00a0\u00bb57935,57936,57937&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_gallery][et_pb_text _builder_version=\u00a0\u00bb4.27.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset3&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h3><span>CHOUKE \u00d7 GLOWKEY<\/span><\/h3>\n<p class=\"isSelectedEnd\"><strong><span>Et si prendre soin de soi devenait aussi une fa\u00e7on de prendre soin des autres ?<\/span><\/strong><\/p>\n<p class=\"isSelectedEnd\"><span>Pour accompagner le lancement de Chouke, nous avons imagin\u00e9 une campagne qui place la solidarit\u00e9 f\u00e9minine au c\u0153ur de la skincare. Plus qu\u2019un simple geste beaut\u00e9, nous avons voulu faire du soin un moment de partage, de soutien et de bienveillance.<\/span><\/p>\n<p class=\"isSelectedEnd\"><span>C\u2019est autour de cette id\u00e9e qu\u2019est n\u00e9 <\/span><strong><span>\u00ab De main en main \u00bb<\/span><\/strong><span>. Une mani\u00e8re symbolique de repr\u00e9senter ce qui se transmet entre femmes : un produit, un conseil, une attention, mais surtout un geste qui peut faire du bien.<\/span><\/p>\n<p class=\"isSelectedEnd\"><span>\u00c0 travers cette campagne 360\u00b0, nous avons d\u00e9velopp\u00e9 un univers visuel coh\u00e9rent et reconnaissable, d\u00e9clin\u00e9 sur diff\u00e9rents supports : identit\u00e9 graphique, affiches, flyers, brochure et contenus digitaux. La campagne se prolonge \u00e9galement sur les r\u00e9seaux sociaux avec une ligne \u00e9ditoriale pens\u00e9e pour Instagram et TikTok, permettant \u00e0 Chouke de cr\u00e9er une v\u00e9ritable proximit\u00e9 avec sa communaut\u00e9.<\/span><\/p>\n<p><span>De la r\u00e9flexion strat\u00e9gique \u00e0 la cr\u00e9ation des supports, chaque \u00e9l\u00e9ment a \u00e9t\u00e9 pens\u00e9 pour faire vivre le concept de mani\u00e8re coh\u00e9rente et donner \u00e0 Chouke une image \u00e0 la fois moderne, accessible et humaine.<\/span><\/p>\n<p>&nbsp;<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/cms2512.commu.isfsc.be\/wp-content\/uploads\/2026\/08\/Image-3.jpeg\u00a0\u00bb title_text=\u00a0\u00bbImage 2&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset3&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h3>BYOMA \u00d7 GLOWKEY<\/h3>\n<p class=\"isSelectedEnd\"><span>Pour BYOMA, nous avons imagin\u00e9 une campagne qui met l\u2019accent sur une skincare simple, accessible et adapt\u00e9e \u00e0 chaque peau. Plut\u00f4t que de pr\u00e9senter les soins comme une routine fig\u00e9e, nous avons choisi de montrer qu\u2019il n\u2019existe pas une seule mani\u00e8re de prendre soin de sa peau.<\/span><\/p>\n<p class=\"isSelectedEnd\"><span>\u00c0 travers le concept <\/span><strong><span>\u00ab Your Skin, Your Rules \u00bb<\/span><\/strong><span>, la campagne invite chacun \u00e0 construire une routine qui lui ressemble, sans pression et sans suivre des standards impossibles \u00e0 atteindre. L\u2019objectif \u00e9tait de cr\u00e9er une communication moderne et color\u00e9e, fid\u00e8le \u00e0 l\u2019univers de BYOMA, tout en mettant davantage en avant la diversit\u00e9 des peaux et des habitudes.<\/span><\/p>\n<p class=\"isSelectedEnd\"><span>Nous avons d\u00e9clin\u00e9 ce concept \u00e0 travers diff\u00e9rents supports afin de cr\u00e9er une campagne coh\u00e9rente sur l\u2019ensemble des points de contact : affichage, contenus pour les r\u00e9seaux sociaux, formats digitaux et activations de marque. L\u2019identit\u00e9 visuelle joue sur des compositions dynamiques, des couleurs vives et des messages courts pour attirer l\u2019attention tout en gardant une approche accessible.<\/span><\/p>\n<p><span>L\u2019ensemble de la campagne a \u00e9t\u00e9 pens\u00e9 pour renforcer la proximit\u00e9 entre BYOMA et sa communaut\u00e9, en faisant de la skincare quelque chose de personnel, libre et surtout accessible \u00e0 tous.<\/span><\/p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/cms2512.commu.isfsc.be\/wp-content\/uploads\/2026\/08\/Image-2.jpeg\u00a0\u00bb title_text=\u00a0\u00bbImage 2&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset3&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h3><span>CERAVE \u00d7 GLOWKEY<\/span><\/h3>\n<p class=\"isSelectedEnd\"><strong><span>La peau, tout simplement.<\/span><\/strong><\/p>\n<p class=\"isSelectedEnd\"><span>Pour CeraVe, nous avons imagin\u00e9 une campagne centr\u00e9e sur une id\u00e9e simple : prendre soin de sa peau ne devrait pas \u00eatre compliqu\u00e9. Dans un univers o\u00f9 les routines skincare deviennent de plus en plus longues et difficiles \u00e0 suivre, nous avons choisi de revenir \u00e0 l\u2019essentiel.<\/span><\/p>\n<p class=\"isSelectedEnd\"><span>\u00c0 travers le concept <\/span><strong><span>\u00ab Less steps. More skin. \u00bb<\/span><\/strong><span>, nous mettons en avant une approche plus simple et accessible de la skincare. La campagne montre diff\u00e9rentes personnes, diff\u00e9rentes peaux et diff\u00e9rents quotidiens, avec un m\u00eame objectif : prendre soin de sa peau sans en faire trop.<\/span><\/p>\n<p class=\"isSelectedEnd\"><span>Nous avons d\u00e9velopp\u00e9 un univers visuel \u00e9pur\u00e9, directement inspir\u00e9 de l\u2019identit\u00e9 de CeraVe, tout en apportant une touche plus contemporaine \u00e0 la communication. Le concept se d\u00e9cline sur diff\u00e9rents supports, de l\u2019affichage aux r\u00e9seaux sociaux, avec des contenus pens\u00e9s pour informer, rassurer et cr\u00e9er une relation de proximit\u00e9 avec le public.<\/span><\/p>\n<p><span>\u00c0 travers cette campagne, CeraVe devient une r\u00e9ponse simple dans un quotidien o\u00f9 la skincare peut parfois sembler trop complexe : <\/span><strong><span>moins de pression, moins de complications, simplement prendre soin de sa peau.<\/span><\/strong><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>CHOUKE \u00d7 GLOWKEY Et si prendre soin de soi devenait aussi une fa\u00e7on de prendre soin des autres ? Pour accompagner le lancement de Chouke, nous avons imagin\u00e9 une campagne qui place la solidarit\u00e9 f\u00e9minine au c\u0153ur de la skincare. Plus qu\u2019un simple geste beaut\u00e9, nous avons voulu faire du soin un moment de partage, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"class_list":["post-57901","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/cms2512.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/pages\/57901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms2512.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cms2512.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cms2512.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/cms2512.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/comments?post=57901"}],"version-history":[{"count":6,"href":"https:\/\/cms2512.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/pages\/57901\/revisions"}],"predecessor-version":[{"id":58048,"href":"https:\/\/cms2512.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/pages\/57901\/revisions\/58048"}],"wp:attachment":[{"href":"https:\/\/cms2512.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/media?parent=57901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}